Last articles from Customer Retention category on Business Top News

Make Customers Come Back - Winning Customer Retention Strategies

Thu, 16 Feb 2006 00:00:00 +0100

Customer Retention marketing is a tactically-driven strategy to keep relationships with customers going and increase customer interest. This strategy relies on the study of customer behavior. Here are the basic tenets of a marketer that seeks to increase customer retention:

1. Past and Current customer behavior

This is the best predictor of how customers will behave in the future. They are the characteristics marketers should most often look at. Analyzing customer tendencies and ... (Read All)

Wireless POS And Wireless Mobile Computing- Hospitality Software That Increases Profits

Thu, 23 Feb 2006 00:00:00 +0100

Until recently, restaurant and hospitality owners were wary of adopting wireless POS systems for their establishments. Issues such a cost, ease of use and a general uncertainty about new technology caused them to take pause. Nowadays, however, with the popularity of PDAâs, Blackberries, cell phones and the like, mobile technology and wireless mobile computing has become main stream, and hospitality providers are taking a second look.

In a high cost and competitive market, itâs no won... (Read All)

9 Secret Ways To Get Valuable Feedback From Your Customers

Sat, 25 Feb 2006 00:00:00 +0100

You can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site.

By knowing this type of important information you can improve your web site, products/services, advertising, and marketing. Below are nine techniques you can use to get valuable feedback from your customers.

-Use surveys and questi... (Read All)

Book Review - Loyalty Myths: Hyped Strategies That Will Put You Out Of Business ? And Proven ...

Sun, 19 Mar 2006 00:00:00 +0100

Did you ever wonder if some of those age old sayings about marketing are true? For instance, we?ve all heard ?It costs five times more to acquire a new customer than to retain a current customer.? But does anyone have any proof of that? That is exactly what a group of authors set out to do in Loyalty Myths: Hyped Strategies That Will Put You Out of Business ? and Proven Tactics That Really Work. The authors, Timothy L. Keiningham, Terry G. Varva, Lerzan Aksoy, and Henri Wallard are all experts i... (Read All)

Which Is Better: Repeat Business Or New Customers? - Part 2 Of 2

Fri, 24 Mar 2006 00:00:00 +0100

Recently we asked which was more important: new customer growth or repeat business?

The answer depends on your business goals. If you want fast-paced quantum growth, you should concentrate energy on adding new customers. But if your goals are more incremental - if you envision continual year over year growth in the 10 to 20 percent range - booking repeat customer revenue is far easier than adding new customers.

(Of course, don't lose sight of new customer acquisition; doing so en... (Read All)

Customer Advisory Boards

Fri, 24 Mar 2006 00:00:00 +0100

Customer Advisory Boards are a great source of information about your market and your business. Their advice is more valuable than any management consultant's. They provide real world counsel on what you are doing right, what you are doing wrong, and most important -how to stay competitive. After all, they're the customer. They're the one's who buy your stuff. Here's how to use your Customer Advisory Board for best results.

1. Make it win-win.
As much as they might like to, your cust... (Read All)

Employee Performance Reviews ? Dealing With Disagreements

Thu, 30 Mar 2006 00:00:00 +0100

What do you do when an employee disagrees with something you?ve written on their performance review? How can you prepare for this and deal with it effectively?

Start by listening to figure out the source of the disagreement. Is it an issue of fact (you wrote that the employee received a customer satisfaction score of 79 but the employee says that his score was actually 83), or is a matter of judgment (you wrote that the employee?s customer service skills were unsatisfactory; she feels th... (Read All)

10 Easy Ways To Keep Your Customers Coming Back - And Spending Money With You Forever!

Wed, 05 Apr 2006 00:00:00 +0100

You want customer loyalty in your business. You want repeat business. How about making your customers into valued friends? Showing concern and empathy for their situation. The more your able to treat your customers as friends, the more business they will want to do with you. You'll watch your profits soar.

Let's go through 10 ways you can keep your customers coming back to you, time and time again. And you will no doubt make "friends" in the process.

1. Send Birthday Cards
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Contracts For Your Customers, Ink It On Paper

Wed, 07 Jun 2006 00:00:00 +0100

When you're dealing with customers, sometimes things can go wrong. It might be your fault, it might be their fault or it might be no-one's fault -- but if you didn't make a contract, then you'll all suffer.

Why Do I Need Contracts?

A contract gives you a sound legal base for your business, and some guarantee that you're going to get paid for your work without you having to ask the customer for payment in advance. In the event of a dispute, the contract lays down what the agreemen... (Read All)

CRM Customer Relationship Management - CRM Modules

Wed, 07 Jun 2006 00:00:00 +0100

In todayâs competitive environment, companies have to increase their services for their clients. The focus of our CRM is to gather the customersâ information to automate the processes, and improve the efficiency of your actions.
What can CRM solutions bring to our business?
Gather all information for one customer from all departments
Better understand and follow up the customers needs
Communicate and share customersâ information
Improve your customersâ satisfaction and sal... (Read All)

Why does every company need a CRM (Customer Relationship Management)?

Sat, 01 Jul 2006 00:00:00 +0100

First, letâs define what a CRM is: The term Customer Relationship Management (CRM) software is a system that connects different parts of a company through the thread of customer relationships. Sales, Marketing, Accounting and Customer Service can all be tied together with a powerful, centralized CRM software made to retain customer loyalty, increase revenue, deliver consistent and efficient customer service, and finally, evaluate which customers to focus on.Basically, every company has custome... (Read All)

Traditional Legal Lead Generation Is Dead - Discover How To Increase Requests For Consultation ...

Sun, 06 Nov 2005 00:00:00 +0100

Professional legal marketers recently discovered that lawyers were consistently generating two types of client leads. One type of lead increased the number of actual clients and got favorable results and the other type was a complete waste of time.

Question Askers

This is a type of lead that is filled out by people who are window-shopping the legal community with varying degrees of interest and a vague understanding about what an attorney can do for them. They may not even... (Read All)

The Promotional Owl Light

Fri, 15 Dec 2006 00:00:00 +0100

Try as you might, you canât avoid them â promotional products are everywhere. Companies are finding out that if they give a little â say, a tee-shirt, a water bottle, or a magnet with the companyâs logo emblazoned across the front â they can get a lot in return. Giveaway items branded with a companyâs logo and business information can help increase a product or a businessâs visibility, introduce a new brand, or just remind current and potential customers that a company is still eag... (Read All)

23 Secrets That Cement Client Loyalty

Thu, 17 Nov 2005 00:00:00 +0100

Loyalty is built on the Value/Price Equation. It says: A client will stay loyal to you as long as he believes the value of the services he receives is greater than the fee he pays. Other things are important, too, but if you don't deliver value that is greater than your fee, you will never earn your client's loyalty.

A client will stay loyal to you as long as he believes the value of the services he receives is greater than the fee he pays.

Many of the following secrets are also ... (Read All)

So You Got The Sale, Now What?

Thu, 08 Dec 2005 00:00:00 +0100

When you close the sale with a new client don?t you feel great? Did you know that you increase the lifelong value of that new client by doing a few more steps? They aren?t secrets, but when you apply them, they unlock the door to greater returns for you.

First, congratulate your new client on their decision and reinforce their commitment to work with you. You want to build that bond so tight, your client will never want to let go.

Second, help your new client see that you are not... (Read All)

CRM: Keeping Customers Loyal

Thu, 08 Dec 2005 00:00:00 +0100

Customers are now in charge. Thanks to the growth of the Web, it is easier than ever to comparison shop and switch from one business to another with the click of a mouse. However, research has found that in the online market, customers yearn for trustworthiness more than ever.

Customer relationships are a company?s most valuable asset - worth more everything else combined as no customers = no business. Getting and keeping more customers who stay with you longer is crucial. If your custom... (Read All)

Ten Ways to Add Value to Your Services

Sun, 18 Mar 2007 00:00:00 +0100

The saying, ânothing is for freeâ isnât necessarily true especially when youâre talking about added value services you can offer your client. These are services you offer your clients in addition to your regular services. They can be standalone services or they can incorporate existing features of your current services. Either way, they provide an added value to your clients â once that puts you above your competition in your clientâs eyes.

What does it mean to add value to y... (Read All)

What's Your Communication Quotient? Workplace Communication â Your Key to Success!

Mon, 19 Mar 2007 00:00:00 +0100

Forget GQ! These days it's your CQ that matters...your Communication Quotient. Degrees and awards are fine, your bilingualism and knowledge of the latest programming languages are nice, but how good a communicator are you? In English? With co-workers and customers?

Every job description emphasizes it: must have excellent communication skills. In performance reviews many get marked down for it. And as entrepreneurs who wear many hats, speaking with many voices is also a requisite skill. S... (Read All)

Internal Communication Consulting

Sat, 02 Jun 2007 00:00:00 +0100

Internal Communication InternalCommunications.co.uk has been built by internal communicators for internal communicators. In building this, we simply wanted to create a place where people working in the field of internal comms could visit and discover the latest thinking as well as share your ideas. We hope you find Internal Communications a helpful place and we encourage you to get as involved in sharing information as you want to. Alternatively, the forum is here for everyone to share their ide... (Read All)

The Time Dimension: presented versus 1991 ZIP Codes

Wed, 13 Jun 2007 00:00:00 +0100

An important object to keep in mind about ZIP code finder is that they change over time. In some cases these change can be quite amazing, but more frequently they are small and subtle. When a ZIP code changes its definition it does not change its name like a census zone. The ZIP code that was called '63301' in St. Charles County, Mo in 1985 has since been broken into first two and now three ZIP codes. These new codes were not called 63301.01, 63301.02 and 63301.03; they were called 63301, 63303 ... (Read All)

Don't Be Afraid To Give Problem Customers The Boot

Fri, 20 Jan 2006 00:00:00 +0100

Q: In a recent column you made the point that the customer is always right, which I agree with. However, in the same column you also said that it is sometimes necessary give problem customers the boot. If the customer is always right, at what point do you think they become so problematic that you should stop doing business with them?
-- Gary M.

A: That column brought a number of emails similar to yours, Gary, requesting that I clarify the line between "the customer is always right" a... (Read All)